Webinar: Supporting Caregivers In Today's Workforce

Balancing Care and Career: The Hidden Challenge Facing Your Employees

Canada is facing a caregiving crisis. This isn’t just a societal trend - it’s also impacting your workplace. One in three employees is balancing work with caring for an aging parent, a child with complex needs or someone facing medical or mental health challenges. 
 
That’s over 6 million working Canadians who are quietly carrying a second shift that’s unpaid, unrecognized and, most importantly, unsustainable. As our population ages and the need for care grows, this number is only going up.

From a business perspective, caregiving affects productivity, absenteeism, retention and employee wellbeing. Smart organizations are waking up to the reality: supporting caregivers isn’t just compassionate—it’s a strategic advantage.
 
Join Aimée Foreman, Founder of Caregivers New Brunswick; Liv Mendelsohn, Executive Director of the Canadian Centre for Caregiving Excellence (CCCE), a project of the Azrieli Foundation; and Christa Haanstra, Working Caregivers Project Lead for CCCE, for an eye-opening session on:

• Caregiving trends that are impacting workplaces
• What the data tells us about future trends 
• Practical ideas for employers to support working caregivers 

Let’s make the invisible visible—and turn awareness into action. 

Liv and Christa recently recorded a Five Good Ideas podcast - you can find that HERE.

BIOS:
AIMÉE FOREMAN
     Aimée Foreman is the Founder & CEO of Silvermark™; an advisory firm for the silver economy. She has visited homes, and examined care models, around the world to the understand challenges and opportunities from all perspectives - policymakers, providers, caregivers, families, and older adults themselves. As an accomplished entrepreneur, and award-winning thought leader, she is committed to bringing equity to aging through her writing, speaking, and collaborations by placing older adults at the center of decision-making.
     Aimée Foreman is committed to revolutionizing the care economy by integrating values-based decision-making across private, public, and non-profit settings.  Drawing from personal experience, Aimée’s efforts are a testament to her dedication to addressing the challenges faced by aging populations and caregivers. She is the founding chair of Caregivers NB/Proches aidants NB; the sixth provincial organization dedicated to supporting family and friend caregivers. Aimée has a strong commitment to advancing initiatives and creating alliances within Atlantic Canada for the purpose of collective impact.
     She is equal parts entrepreneur and advocate. In her role as CEO of Silvermark, she has championed initiatives in homesharing, community transportation, and civic engagement that enhance the quality of life for older adults. Her visionary approach extends to rethinking our built environment and promoting intergenerational models that foster connection and inclusivity.
     Her approach is characterized by a deep understanding of the intersection between healthcare, social care, and housing, and she has a track record of delivering first-of-their-kind projects that set new benchmarks in the sector. Next, Aimée will launch a caregiving curriculum for public education, a passion project aimed at fostering generational change in how society values caregiving.

CHRISTA HAANSTRA  
     With over 25 years of experience as a senior healthcare leader, Christa Haanstra is the Founder and Managing Director of 4C Strategy group, a company dedicated to advancing meaningful change in healthcare by partnering with organizations to ensure lived experience of patients, residents, clients and caregivers are central to decision making. She thrives when bringing together groups of people with a shared purpose to achieve a common goal.
     In this capacity, Christa is the lead for the Working Caregiver initiative at the Canadian Centre for Caregiving (CCCE) – a program of the Azrieli Foundation - and is the immediate past co-chair of CCCE’s Caregivers Canadian Advisory Network.
     Christa is a caregiver to her father who has late-stage dementia. Through constant service navigation and advocacy, she strives to create a supportive environment that allows him to live and thrive. When not at work, Christa loves to walk, travel and is an avid hobby photographer. She currently lives in Guelph, Ontario with her family.
     Christa holds a degree from the University of Ottawa, a from Seneca College and is an Executive Scholar in Non-Profit Management from the Kellogg School of Business at Northwestern University in Chicago, Illinois. Christa has won numerous awards and recognition for her strategic communication, branding, social media and patient and caregiver engagement work.

LIV MENDELSOHN
     Liv Mendelsohn, MA, MEd, is the executive director of the Canadian Centre for Caregiving Excellence, a program of the Azrieli Foundation, where she leads innovation, research, policy, and program initiatives to support Canada’s caregivers and care providers.
     A visionary leader with more than 15 years of experience in the non-profit sector, Liv has been a lifelong caregiver and has lived experience of disability. Her experiences as a member of the “sandwich generation” fuel her passion to build a caregiver movement in Canada to change the way that caregiving is seen, valued, and supported.
     Over the course of her career, Liv has founded and helmed several organizations in the disability and caregiving space, including the Wagner Green Centre for Accessibility and Inclusion and the ReelAbilities Toronto Film Festival.
     Liv serves as the chair of the City of Toronto Accessibility Advisory Committee. She has received the City of Toronto Equity Award, and has been recognized by University College, University of Toronto, Empowered Kids Ontario, and the Jewish Community Centres of North America for her leadership.
     Liv is a senior fellow at Massey College and a graduate of the Mandel Institute for Non-Profit Leadership and the Civic Action Leadership Foundation Diversity Fellowship program.